Worldspan Creative - Web Designers in North Wales

8 Reasons Why Email Marketing is Ideal for Small Businesses

Friday, August 26th, 2011

In recent years, Email Marketing has beеn esрeсіаllу powerful fоr small and medium sized businesses (SMEs). Without thе marketing budgets of larger organisations, SMEs neverthеless have the ѕame requirements for а cost effective, successful and measurable method оf communicating wіth their customers. Email marketing offers not оnly this but сan bе uѕed in еvеrу element оf the marketing process, from building уоur brand, driving traffic to уour website or marketing special offers, tо providing customer service оr technical support. (more…)

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4 Social Media Strategies That Actually Work

Monday, August 15th, 2011

As a small business owner, entrepreneur or ambitious individual, I’m betting that you have at least thought about leveraging social media for your business. But how?

There are lots of ways, of course, but let’s start with four actionable steps you can take to find new business, generate more leads and make more sales through social media. (more…)

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Branding For Small Business: Does It Really Matter?

Friday, July 15th, 2011

Branding is one of those big words that marketers and multinationals see as core to business. But what if you’re not a giant company with a huge budget?

In the world of small business, where every penny counts and every mistake is felt deeply, immediately and often personally, does branding deserve a place at the strategy table…and a line item in your budget?

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9 Reasons to Switch from Facebook to Google+

Wednesday, July 13th, 2011

When people ask “can Google+ beat Facebook?” they’re misstating the question. It’s not about one site versus another site. Google+ is bigger than that. The reason Google calls it the “Google+ Project” is that Google+ will become a central part of Google’s whole identity. It will reshape the company. So the real question is “can Google beat Facebook?” Put that way, the contest seems a lot more even.

Facebook, of course, has a huge head start, but there are good reasons for people to seriously consider dumping Facebook for Google+. (more…)

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6 Ways To Monitor Your Brand On Twitter

Wednesday, June 15th, 2011

Twitter is a social media platform that gives small businesses an incredible opportunity to engage with our customers and build our brands. But just tweeting out a bunch of sporadic comments and links won’t get us very far. To be truly effective on Twitter, we small business owners have to listen to the online conversation about our brand, monitor the results of our tweeting efforts, and tweak our tweets as necessary. Luckily, there are six awesome tools that’ll help you do just that. (more…)

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